Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the lack of competitor data and external points of reference will leave you in the dark. Consider, for example, how a business that outperforms its previous year but underperforms in relation to its closest rival—or the industry-wide average—will almost certainly end up with a skewed sense of success.

Armed with a wealth of data covering years of Google updates and global shifts, as well as countless Google listings spanning diverse sectors, DAC is able to collect and decipher crucial industry benchmark data. Dive into our findings below to see how your Google listings stack up against your industry peers.