Read more from Kyle Harris


Plugged In: Supercharge Your EV Station Listings for Maximum Visibility
Kyle Harris | August 21, 2024
The electric vehicle (EV) revolution is rapidly transforming the automotive landscape, with more consumers shifting toward eco-friendly transportation. As this shift accelerates, the demand for EV charging stations is growing exponentially. For businesses and service…
How to master local organic social with TransparenSEE
Kyle Harris | November 22, 2023
Paid social marketing can have a positive impact on any business’s bottom line, but it’s not the only way to drive growth via social platforms. At its core, social media is made up of organic…
AI for reviews: The power of AI in reputation management
Kyle Harris | August 30, 2023
The online marketplace hinges on customer feedback, creating a need for businesses to harness the value embedded in reviews. With the right approach to online reviews, businesses can improve their rankings, enhance their performance, and…
Unlocking insights: Industry benchmarks for Google Business Profile metrics in 2023
Kyle Harris | August 18, 2023
Are we reaching industry standards?” It’s a simple question every business must ask itself, but the answer is often elusive. Whether or not you conduct thorough internal measurements, the lack of competitor data and external…
Why Google’s video verification process is a huge headache for legitimate businesses
Kyle Harris | July 5, 2023
Report after report is coming in that many businesses—especially service area business—are unable to verify themselves on Google. It doesn’t matter if you’re a standalone store or one of many locations of an enterprise, Google…
Why Local Presence Management is critical for your brand health
Kyle Harris | April 27, 2023
The world of SEO is an everchanging landscape, and one area organizations may overlook when managing their organic content is local search. Local search, which involves optimizing a company’s online presence for local consumers and…
Google releases past reviews as new, which may have significant impact to your brand’s perception online
Kyle Harris | March 16, 2023
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these reviews over the next…
Why “Temporarily closed” is costing your business money
Kyle Harris | April 22, 2020
Google is by far and away the most important marketing channel for brick-and-mortar businesses. In a lot of instances—even in the face of this pandemic—Google is most brands’ new homepage. It’s where your content, messaging,…
From pharmacies to fast food: Industry trends of COVID-19
Kyle Harris | April 14, 2020
There are huge changes in online search as COVID-19 continues to alter the daily habits of people all over the world. Stay-at-home guidelines and non-essential business closures have drastically changed the landscape of both local…
COVID-19: What you need to be doing in local search right now
Kyle Harris | March 24, 2020
COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that handle this challenge…
COVID-19: Google disables all local reviews
Kyle Harris | March 23, 2020
Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening hours, additional health and safety measures, and…
How to handle your Google listings during the COVID-19 pandemic
Kyle Harris | March 16, 2020
The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as fundamental as your Google…
Why local search is more than just Google My Business
Kyle Harris | January 22, 2020
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically important source of…
Take another look—almost all search is local search
Kyle Harris | January 15, 2020
As far back as 2015, 97% of consumers were searching for local businesses online, with 93% of those searches triggering Google’s local 3-pack. It was obvious that local search was an enormous part of all…
5 Huge Changes Coming to Local Search—and How to Get Ahead
Kyle Harris | December 11, 2018
The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet…
Want to Rank in Local Search? Shift Your Focus
Kyle Harris | December 4, 2018
The latter part of 2018 has been bustling for local search engine optimization. Google released a Google My Business App, changed how service-area businesses function in maps, and is now allowing users to follow Google…
Google is Stealing Your Website Traffic, but Don’t Panic
Kyle Harris | September 6, 2018
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast…
Find Your Voice: Optimizing Your Strategy for Voice Search
Kyle Harris | July 11, 2018
By now everyone is talking about voice search. We all know brands need to think about this, but when do you need to really kick it into gear? I think the answer is right now:…
The Effect of Online Visibility on Customer Engagement
Kyle Harris | May 25, 2018
Many marketers struggle with showing the exact value of proper business listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search…
How to Optimize Your Email Signature to Generate More Reviews
Kyle Harris | March 16, 2018
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert links to…
Year in Review: 6 Big Google Updates for Local Search in 2017
Kyle Harris | January 11, 2018
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google…
Year of the Local Presence Management Marketers
Kyle Harris | November 30, 2017
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing technology and understanding changes to Google’s search algorithms…
Google Rolls out Three Positive Changes for Marketers
Kyle Harris | November 7, 2017
2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message…
Video Reviews for Google Maps: The Next Generation of Content and Feedback
Kyle Harris | October 5, 2017
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of…
The DAC Guide to Google My Business Optimization for Multi-Location Brands & SMBs
Kyle Harris | August 24, 2017
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your business…
The DAC Guide to Local SEO
Kyle Harris | July 27, 2017
For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online – and with every marketer…