Delight your audiences as they move through the journey to purchase with creative that matches their intent, aligns with strategic insights.
Images and videos are an essential part of the online experience, so it’s not surprising to learn that they also play a crucial role in search engine optimization (SEO). In fact, optimizing images and videos on your website can unlock a variety of significant SEO gains, including boosting your site’s visibility, driving increased traffic, and enhancing overall user engagement.
With that in mind, let’s take a closer look at why image and video optimization are increasingly essential for SEO—and reveal the steps you can take to use images and videos to your advantage in organic search.
Search engines such as Google and Bing use algorithms to determine which websites to rank higher in their search results. These algorithms consider a variety of quality signals (on-page, off-page, and no-page), including the relevance of content as well as a website’s user experience (UX) and its overall authority. Now more than ever, image and video optimization is one of the most impactful factors that search engines consider.
When images and videos are optimized, search engines can better understand what they are about and how they relate to the content on your site. This, in turn, can help search engines better understand the context of your content, which can help them rank your site higher in search results. For real-life users, optimized images and videos can improve the user experience on your site by making your content more accessible, engaging, and easier to understand.
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Visual content optimization is an essential part of the fast-changing world of SEO. By following the tips outlined above, you can improve the visibility of your media content in search results, enhance the user experience on your site, and drive more traffic to your website. Remember to choose the right file format and size, use descriptive filenames and alt tags, add captions and transcripts, optimize file metadata, and use a sitemap to help search engines find your media content.
Delight your audiences as they move through the journey to purchase with creative that matches their intent, aligns with strategic insights.
Delight your audiences as they move through the journey to purchase with creative that matches their intent, aligns with strategic insights.
Subscribe to our monthly newsletter.