Research and white papers

Unlock actionable insights with our exclusive white papers, crafted with industry-leading partners and powered by granular data and global trends.

Let’s Succeed Together

Featured white papers

The Forgotten “W” (Where) Improves Media and Creative Outcomes report cover, featuring abstract green circular patterns over a blurred image of people in a building.

The Forgotten “W” (Where) Improves Media And Creative Outcomes

January 29th, 2025

Collage of logos including Reddit, Meta, TikTok, and Disney alongside an image of a futuristic robot.

Year in review: Recapping the biggest marketing news of 2024 and what it means for 2025

January 13th, 2025

The word "strategy" on a dark blue abstract background.

Harnessing the power of data to drive strategic growth

October 05, 2024

A group of diverse people sitting around a table with gadgets, papers, and coffee cups, with the word "WIRED" overlaid in bold white letters.

Leveraging Traditional and Digital Media Channels For Brand Campaigns

October 03, 2024

Digital illustration of a shopping cart surrounded by various e-commerce icons on a blue background.

Discover how to Navigate the Evolving SEO, SEM, and Shopping Landscape

October 01, 2024

Woman interacting with a digital display of floating images and holograms.

Navigating AI disruption: A CMO’s strategic blueprint

May 08, 2024

Abstract green gradient pattern with organic shapes.

Marketers Are Caught Up In Generative AI’s Hype

December 04, 2023

Abstract blue wave pattern with swirling lines and light dots.

Conceptual Cartesian Mapping: Leveraging Large Language Models for Text Content Optimization and Idea Exploration

November 27, 2023

Tarot card with "2024" and celestial designs.

Predictions 2024

November 15, 2023

Together, we can turn insights into outcomes.