The 2025 C-Suite Marketing Summit

When marketing is aligned and functions in lockstep with the goals of the organization, amazing things can happen. We explore this dynamic and look at the successes, partnerships and relationships needed to make sure marketing is driving the business forward. The Summit aims to inform the audience of key brand insights at the highest levels. By way of thoughtful insider dialogue from C-suite executives at some of Canada’s top brands, attendees will learn the importance of aligning marketing with corporate goals.

The C-Suite Marketing Summit is a limited-spot event reserved exclusively for marketing leaders and featuring high-level informal conferences and discussions.

What is the purpose?

The C-Suite Marketing Summit is an exclusive event to explore strategy, innovation, and leadership in Canada designed to equip marketing leaders with insights into the dynamic relationship between business and marketing. Featuring exclusive content from industry experts, the event helps participants better develop their marketing strategies, align with business objectives and achieve their profitability objectives.

All proceeds will be donated to NABS.

Panelist include:

• Vanda Provato, Chief Marketing and Digital Officer of LCBO
• Nuno Bamberg, Senior Vice President, Brand & Marketing at SleepCountry
• Jessica Gale, EVP, Chief Customer Officer at Harry Rosen
• Simone Lumsden, SVP, Triangle Customer Loyalty and Triangle Retail Media at Canadian Tire Corporation
• Christina Litz, President at Northern Super League
• David Lui, Chief Executive Officer at KIT + ACE

What is DAC’s role?

• DAC’s Mario Lemieux, Partner and SVP of Business Development is organizing this event alongside Christian Quenneville, President of m&h, in collaboration with Andrea Hunt, President and Chief Executive Officer at ACA.

Key takeaways

• A presentation by Mckinsey on “The evolving role of the CMO” by Partners Eric Falardeau and Oren Eizenman.
• Presentations by marketing experts on current trends.
• Informal discussions between marketing industry professionals offering fresh insights and valuable connections.
• Panel discussion with CEOs and CMOs to learn about their visions and expectations of marketing.
• Exclusive access to industry content and trends.