IRIS

Our integrated, AI-powered marketing platform synchronizes workflows, informs and inspires decisions, and orchestrates impactful, audience-first experiences.

LET’S TALK IRIS

Drive powerful outcomes with a tech-forward, award-winning partner

Global Business Technology Awards

Digital Agency of the Year.

OpenAI partnership

One of the first agencies to become an OpenAI Enterprise Level Partner.

Proprietary platforms

Our own in-house tools to meet unique needs, including TransparenSEE.

Marketing without silos

IRIS seamlessly combines strategy, creativity, and analytics to streamline full-funnel media programs. Elevating our capabilities in media, insights, audiences, and content, our AI-powered OS reveals the connections between “How did we get here?” and “Where do we go next?” to drive powerful outcomes—and eliminate silos for good.

LET’S TALK IRIS

IRIS incorporates DAC’s industry-leading best practices into a cohesive, unified system, simplifying complex tasks and improving workflow efficiency. By standardizing and synchronizing processes across teams, IRIS ensures that every project benefits from DAC’s extensive expertise, leading to more consistent and effective outcomes.

All work performed through IRIS is systematically organized into its component tools, such as Motive TotalSERP and VideoONE. This structured approach allows for clear, branded deliverables, making it easier to manage projects, track progress, and ensure the consistent delivery of high-quality services.

IRIS links tasks, outputs, and decisions with relevant past actions, creating a fully traceable workflow. This interconnected approach ensures that all actions can be connected back to their origins, providing transparency and accountability, and allowing for better-informed decisions that build on previous successes.

By connecting key moments, insights, and outcomes, IRIS enhances both performance and reporting. Every report or result generated through IRIS can be traced back to its original actions, providing clear accountability and a deeper understanding of what drives success, ultimately leading to continuous improvement and more impactful marketing strategies.

The DAC difference

IRIS blends deep subject matter expertise with extensive collaboration between disciplines—and so does our unique suite of services. Combine them to create full-funnel, Enterprise-to-Local strategies that can change your stars.

COMPLEMENTARY OFFERINGS

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Our tech in action

AI for data: Navigating the digital skies

AI is revolutionizing data management, enabling businesses to leverage vast amounts of digital information more effectively.
Learn how AI tools can enhance data processing, from automating tasks to driving strategic decision-making.
Explore the implications of AI’s potential to transform how businesses operate and compete.

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