Masterclassing: Seattle

The 2025 digital marketing landscape demands adaptability and innovation as technology accelerates and consumer expectations shift. From AI-driven personalization to evolving content platforms, crafting impactful campaigns require embracing change while staying rooted in authenticity and connection.

Join us at the Digital Marketing Masterclass to explore the latest strategies, gain insights from industry experts, and network with peers who are navigating the same challenges.

Bhavin Prashad, Associate Vice President of Digital Media at DAC presenting at a previous masterclass in Vancouver, Canada.

Adam Luck, Managing Director and Bhavin Prashad, Associate Vice President of Digital Media at DAC presenting at a previous masterclass in Seattle, USA.

What is the purpose?

• Hear the latest trends and actionable takeaways from leading digital marketers during dynamic 10-minute presentations.
• Influence the event content by sharing your specific challenges and interests when you register. This ensures the discussions and roundtables focus on the topics that matter most to you.
• Participate in a series of focused, 20-minute conversations with industry experts and peers to address your unique digital marketing challenges and share ideas.
• Learn from a case study presented by a leading brand, offering practical insights into successfully implementing digital marketing strategies.
• After the event, keep networking and deepen your connections with peers over a light lunch.

Adam Luck, Managing Director at DAC and Bhavin Prashad, Associate Vice President of Digital Media at DAC at a previous masterclass roundtable in Vancouver, Canada.  

What is DAC’s role?

• Bhavin Prashad, Associate Vice President of Digital Media, and Viktoriia Isler, Group Account Director will be keynote speakers at the masterclass.
• DAC, one of the first agencies to become an OpenAI Enterprise Level Partner, will present “Outsmarting AI in Search Using AI.”
• In the presentation, Bhavin and Viktoriia will explore how AI is changing search with a case study from a leading brand, offering practical insights into how they successfully implemented a digital marketing strategy. 

Key takeaways

• Learn about the major shifts in search
• Why marketers should care
• How to prepare to win the new search landscape
• Discover successful strategies utilized by the DAC team