Best-in-class search engine marketing

Maximize your brand’s search performance and capture untapped demand with our audience-first, AI-enhanced search engine marketing.

LET’S TALK SEM

Move your media forward with an award-winning agency

Forrester Wave

DAC was cited for its unique offering for multilocation brands.

Globee Awards

Female-Led Department of the Year for Jenna Watson, SVP of Media, DAC.

Search Engine Land Awards

Best Local Search Marketing Initiative – PPC with our client The Fresh Market.

We set the standard in SEM

Aligned to searcher intent, powered by machine learning, and steered by the brightest minds in the business, our strategic approach to paid search—and its seamless integration with related tactics—help brands drive powerful business outcomes throughout the funnel.

LET’S TALK SEM

The most effective SEM campaigns are mapped out in detail. That’s why we combine deep market insights, audience data, and strategic foresight to craft tailored account structures and search programs that align with your business goals to drive targeted traffic and boost conversions. From standard text-based search campaigns to Shopping ads and AI-powered tactics like Performance Max, our paid search offering will help you own the SERP and all relevant placements.

From initial setup to ongoing optimization, we manage every aspect of your SEM campaigns, leveraging data-driven insights, machine learning (always with strategic human direction), and continuous testing to maximize performance and deliver measurable results—season after season, year after year.

You have to feed the funnel in order to get anything out of it! That’s why we strategically attract and nurture high-quality leads through targeted full-funnel media programs, aligning your messaging with user intent across channels to create interest and demand. We then ensure your SEM program is built to effectively capture that demand and drive business growth.

Say goodbye to silos

The data generated by paid search can be used to optimize campaigns. But why stop there? Reveal rich, actionable insights that inform bold decisions across your business with IRIS, our fully integrated marketing platform.

EXPLORE IRIS

Proprietary tech built for powerful outcomes

TotalSERP

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Motive

Take control of your media with audience-first insights, planning, activation, and reporting.

Guardrail

Supercharge AI productivity by streamlining interactions and maximizing efficiency.

Highlander

Streamline analytics and reporting, enhancing decision-making across marketing channels.

Explore Our Tech

A recipe for powerful outcomes

SEM can drive impressive results as a standalone solution. But it becomes a game-changer when you combine it with other tactics, empowering teams to share insights, craft integrated solutions to complex challenges, and accelerate bigger and better outcomes—in search and beyond.

COMPLEMENTARY SERVICES

Programmatic and Display
SEO
Local Presence Management

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SEM in action

Make yourself heard: Optimizing PPC campaigns for voice search

Paid search campaigns have to change as more users rely on voice-activated devices for online queries.
Learn how to adjust your keyword strategy to align with natural language queries.
Understand the integration of structured data and local SEO to improve your performance in voice search results.

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