Where on your site are products being viewed? What product colours and sizes are users looking at? Is the product on sale? How many items are customers adding to their cart? Which items are being removed? The list goes on.

A robust Enhanced Ecommerce implementation can create huge benefits and minimise long-term maintenance—but it’s not unusual for mistakes to remain (or for entire events to be missed) from the initial build.

Head over to Proove Analytics, our data analytics centre of excellence, to explore the concepts and best practices for an Enhanced Ecommerce setup.