Not even Hurricane Sandy could stop the Nielsen Norman Group. While New York battened down the hatches, I was lucky enough to take part in Usability Week 2012: a series of common sense workshops on how to make interfaces imminently more usable.
It’s not a stretch to say that Jakob Nielsen and Don Norman invented digital usability as we know it. The pair launched their consultancy in 1998, in response to a shared dissatisfaction with the state of design. Over the years, Nielsen Norman Group has gained a reputation for pragmatic insights on how to make interfaces easier and more transparent for users. As digital products and the web evolve, their usability fundamentals remain central to how we build and perceive interfaces.
Admittedly the event took on an eerie, quiet Sunday afternoon as the storm approached. A handful of people gathered to hear Raluca Budiu discuss mobile usability.
Many of us have ingrained habits from building and optimising desktop interfaces. We are now dealing with new ergonomics, new standards, new capabilities that require radically different approaches to usability. As the workshop progressed, we rolled up our sleeves and discussed the intricacies of designing input fields, forms, content and navigation for mobile users.
Budiu outlined some key best practices for mobile usability:
Once Sandy had torn through the city and left a mess in her wake, I was back at Usability Week 2012 for a session on how our brains perceive and navigate the Internet. Usability specialist Marieke McCloskey outlined basic psychology concepts, then applied these concepts to user behaviour online. After defining some key principles of psychology, McCloskey demonstrated these principles in action online, applying theory to well-known online behaviours such as multitasking, banner blindness and scanning. She then took us through different ways that we can configure interfaces to accommodate the ways users make decisions and remember information online.
Based on how we think, remember and perceive, McCloskey offered up the following best practices:
If attending the conference during the storm underscored one thing for me, it’s that usability is at the heart of everything we make and everything we do in an urban environment — be it designing a mobile interface, or figuring out how to move hundreds of thousands of people from Brooklyn to Manhattan. We live in a manufactured environment; the more we can adapt our technology to the way human beings think and live, the better we can collaborate with one another and the changing world around us.
Kirsten Weisenburger, Digital Strategic Planner