Navigate an unpredictable landscape with actionable, data-driven strategies tailored for your business from the brand down to the local level.
NORAD, the North American Aerospace Defense Command, is nowadays seen as the most trusted source of information for tracking Santa’s movements on Christmas eve…but I wonder how many of you know the heart-warming tale behind how this tradition began? Nowadays, most parents among us will turn to our nearest tablet or mobile app for Santa’s location data, but back in 1955, the telephone and newspaper were the only methods available. NORAD’s involvement began by accident, when US department store Sears published a newspaper ad promising children the chance to call Santa on Christmas Eve. But instead of printing the number for Father Christmas, the ad mistakenly gave the direct number for the Commander-in-Chief of Continental Air Defense Command (CONAD), the predecessor to NORAD. So that night, calls from extremely excited children began to roll into a hotline normally reserved for calls from the Pentagon and high-level military commanders! But not wanting to disappoint, CONAD assigned its staff to track the progress of Santa and his reindeers, and children were given the updates they hoped for. Hence the tradition was born! If you’re a parent, stepping outside on Christmas Eve to see the bright lights of Santa’s sleigh zooming across the sky (not to be confused with the festive flyover by the International Space Station!), is a truly magical thing. But if your children are keen on observing Santa’s progress in more detail, here are a few ways we recommend…
NORAD and Google used to work together to keep track of Santa, but in 2012 they decided to go their separate ways and Microsoft now helps NORAD keep tabs on the big guy. This year NORAD celebrates its 60th
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You might notice that Google’s Santa Tracker is on a slightly different schedule to NORAD’s, possibly due to its positioning from the North Pole, but it’s nothing to worry about. Google Maps shows Santa’s current location and plots the journey he’s taking, while also letting you know his distance from you, if you opt to let Google know your location. Google’s map already shows places Santa’s been to by default, and you can click on locations to access to some animated videos and find out facts about the area. As an added extra, Google offers a Chrome extension to keep Santa updates just a click away, and to add a few nice Christmas-themed HTML5 tricks to any web page you’re viewing over the festive period. As a funny aside, if you type “where is Santa?” into Google right now, the Quick Answers Box offers NORAD’s Santa Tracker. It’s nice to see Google isn’t getting too competitive about things…yet!
If you’d prefer to track Santa via social media, did you know that he’s on Facebook and Twitter too? He promises to always keep up with technology trends, so you never know, this year he may be relying on wearable devices to keep track of his deliveries, and how his reindeers are faring. A world-class GPS system is also rumoured to be attached to his sleigh this year…
Navigate an unpredictable landscape with actionable, data-driven strategies tailored for your business from the brand down to the local level.
Navigate an unpredictable landscape with actionable, data-driven strategies tailored for your business from the brand down to the local level.
Navigate an unpredictable landscape with actionable, data-driven strategies tailored for your business from the brand down to the local level.
Subscribe to our monthly newsletter.