As the internet transformed consumer behavior, DAC expanded across North America and began shifting from traditional directory advertising to online directories and search engines. This period laid the foundation for our digital evolution and set the stage for our transition to a digital media agency.

We led our clients through digital transformation, investing in our skills and expanding our services to include SEO, paid search, and content strategy. Our expertise in performance media, fueled by proprietary local landing page technology, established DAC as a digital leader. This decade also marked the beginning of our Brand-to-Local approach, which has become a cornerstone of our media and marketing strategies.

With eight offices across North America and the UK, DAC was recognised by Forrester as one of the world’s most significant performance marketing agencies. We continued to innovate, launching proprietary platforms like TransparenSEE, which solidified our leadership in local presence management and enabled us to deliver measurable success for our clients.

Now with 12 offices across Canada, the US, and Europe, DAC has grown into a 600-strong team of award-winning calibre, including Marketing Agency of the Year and Integrated Agency of the Year at the 2023 US Agency Awards. As AI enablers, we are harnessing the power of machine learning across our technologies and processes. Our latest AI-powered operating system, IRIS, leverages our proven Brand-to-Local approach to deliver powerful outcomes for brands around the globe—and continues the journey we first started more than 50 years ago.