Read more from Jenna Watson


AI for search: Everything that’s changed (so far) and where to go from here
Jenna Watson | July 12, 2023
AI, AI, AI, AI. It’s THE topic that has captured the world’s attention. From watercooler conversations to industry conferences, we simply can’t stop talking about the remarkable advancements in artificial intelligence. In this blog article,…
The Open Book Club: Chapter 1
Jenna Watson | September 9, 2020
We have a zero-tolerance policy against racism or any other form of discrimination. But, in light of recent global events, we know that it’s not enough to simply state what you are for and against.…
Is Apple preparing to launch its own search engine?
Jenna Watson | September 1, 2020
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search engine—that could have game-changing real-world…
Digital advertising in a cookie-less future
Jenna Watson | February 4, 2020
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favourite brands remembering our…
How to Respect Data Privacy in the Digital Age
Jenna Watson | January 22, 2019
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt…
What the Changes to Facebook’s Newsfeed Mean for Marketers
Jenna Watson | January 30, 2018
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing…
3 Tech Phenomena that will Revolutionise the Media Industry
Jenna Watson | November 28, 2017
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and nearly limitless data sets…
Digital Media Strategies for Improving Customer Mix
Jenna Watson | July 20, 2017
As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and frequency, with…
Minimise Customer Churn with Aligned Digital Strategy
Jenna Watson | June 21, 2017
In part one of this three-part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority…
How to Maximise Ad Viewability
Jenna Watson | May 15, 2017
“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the…
Understanding Digital Ad Fraud and Bot Traffic
Jenna Watson | April 26, 2017
Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day”…
Truth in Advertising: 4 strategies to protect brands from poor content alignment
Jenna Watson | April 5, 2017
Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment – working to ensure brand advertising is adjacent to “good” content –…