We had the pleasure of hosting a breakfast for prospects on Wednesday, June 13 at The Spoke Club in downtown Toronto with our partners at Google. The breakfast was well attended and featured content by Adam Green (Google), Nectarios Economakis (Google), Jon Dyer (DAC Digital Marketing Agency) and Ken Dobell (DAC).

The subjects discussed included:

• The Evolution of Customer behavior
• ZMOT – Winning the Zero Moment of Truth
• How search has changed over time and how it is more local, more personalised and more visual
• Mobile – it’s not too late to be early
• Value of Search – measuring the full value of search engine optimisation, understanding metrics and what they mean and how to optimise accordingly

Many thanks to everyone who attended and to all those who continue to make our breakfast series with Google a success!

Created with Admarket’s flickrSLiDR.

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