With the summer season just around the corner, many of us are busy finalising our holiday plans. But for travel sector companies, it’s just the opposite: summer marks the beginning of a peak season.

After years of experience in the travel sector, we’ve found that setting up paid media campaigns is a lot like preparing for a trip.

In celebration of summer, check out our essential PPC travel sector checklist on how to optimise your paid summer campaigns and make this summer your most successful season yet. (more…)