The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool:

Thank you to everyone that made it out to Copenhagen for the eTail™ Nordic conference, and to those that connected with the DAC team of Koen Smeets, Tim Maicher and Ewan Darby – we are excited to continue the conversation about how to build best-in-class #local experiences for enterprise brands. See you soon!

Key topic of conversation: making sure your voice is heard!

The future of voice search

Google forecasters estimate that 50% of all searches will be voice by 2020 and that 73% of consumers would like to be able to complete tasks by speaking to a digital assistant – like the Bing-powered Alexa, Apple’s Siri, and Google’s own Assistant.

Retailers need to act immediately to capitalise on the opportunities that come with search evolution to ensure they are visible and audible to customers searching for their goods and services. Is your company ready to win at voice search?

To find out about the 5 pillars for success in voice, request a copy of our presentation (below) and watch the real-life demonstration we presented at eTail Nordic.

About DAC

DAC is one of the largest independent digital media agencies in North America and Europe, with a growing international presence and offices in the US, Canada and Europe. We drive transformational growth for our clients with integrated, data-driven solutions. We combine best-in-class digital media expertise with deep knowledge of our clients’ businesses to strategically engage customers, no matter who they are and – uniquely – where they are

Let’s keep the conversation going!

If you want to request a copy of our eTail presentation or would simply like to talk about voice search optimisation, drop us your details and we will be in touch!