Google Maps Adds Wheelchair Accessible Icon and Menu Buttons to Local Listings

Google is now adding a wheelchair-accessible icon to the business profiles that have self-reported accessibility attributes. In addition, businesses that have uploaded menus now have an icon making those menus immediately accessible in the business profile side panel. This differentiates from a menu’s other placement which would require users focusing on a specific business to view the menu option, removing a click and thus reducing friction in users interacting with the listing.

What is always important to remember with new attributes is that any icon or label you can add to your Google listings will improve click-through rates and drive additional traffic for queries that include that attribute. Whether the attribute is improving rankings on queries your business already qualified for or is making your business relevant to new queries, your listings will see more impressions. A Google listing that contains every feature available to it looks of greater trustworthiness, professionalism, and quality than those that do not. Whenever your listing can use a feature, it should, both to improve rankings and to see a higher click-through rate within those rankings.