6 December 2011, London: Center Parcs, the UK’s favourite short break destination has appointed Make It Rain to drive its SEO account forward into 2012. Center Parcs provides family short breaks in forest settings in the UK, with a variety of outdoor and indoor activities and the famous Subtropical Swimming Paradise. There are 4 UK locations (Whinfell Forest – Cumbria, Sherwood Forest – Nottinghamshire, Longleat Forest – Wiltshire and Elveden Forest – Suffolk), each is set in a forest environment, typically 400 acres in size, providing high quality accommodation in fully equipped apartments and lodges, set amongst trees and streams. Each village offers an extensive range of sports and leisure activities plus numerous restaurants, bars and retail outlets. Make It Rain won the SEO account for centerparcs.co.uk following a competitive pitch process. Make It Rain’s expertise in developing online strategy for leisure, retail and travel brands won the brief to improve the efficiency of its web campaigns through SEO. Simon Jarratt, Online Acquisition Manager, Center Parcs comments: “We wanted to take our SEO acquisition strategy to the next level to help drive efficiencies and reduce our reliance on PPC. We had great chemistry with the team at Make It Rain who demonstrated excellent commercial acumen, technical expertise and creative ideas that we felt would benefit our SEO strategy. We believe they are the right partner to take our SEO to the next level and we already feel like they are an extension of our online marketing team.” Justin Hayward, Managing Director at Make It Rain comments: “We’re delighted to be working with Center Parcs.  They have a great brand and a unique proposition, with our successful experience of travel and leisure SEO we believe we can drive greater customer acquisition through SEO and reduce their reliance on heavy PPC spend throughout 2012.”