Integrated business intelligence

Unleash the true value of your brand’s data across channels to optimise performance and drive strategic business decisions.

LET’S TALK BUSINESS INTELLIGENCE

Leverage industry-leading business intelligence services

Global Business Tech Awards 2023

Digital Agency of the Year

B2 Awards

AI/Machine Learning in partnership with GE Appliances and DialogTech

One of the first agencies to become

an OpenAI Enterprise Level Partner

Proprietary Analytics Maturity Model

Determine your next steps via web analytics

Tap into your data’s power

A deeper understanding of your brand’s data consistently leads to better business decisions. By integrating data from multiple sources and leveraging best-in-class tools—both third-party and in-house—we unlock underutilised data to reveal actionable insights, deploy real-time solutions, and realise your data’s full potential.

LET’S TALK BUSINESS INTELLIGENCE

We aggregate data from various channels while adhering to your organisation’s data governance protocols and public legislation. Our proprietary data integration layer then allows us to combine data seamlessly for a holistic view of your business, providing you with the insights you need to optimise strategies and maximise ROI.

DAC specialises in creating customisable dashboards that provide real-time access to key performance indicators (KPIs). By integrating data from multiple sources, our bespoke dashboards offer a comprehensive view of your digital performance, empowering you to make informed decisions on the fly.

Our BI services transform complex data into clear, actionable visualisations. Using tools like Tableau, Qlik Sense, and our proprietary data integration layer, we make it easier to identify trends, measure campaign effectiveness, and uncover hidden opportunities, ensuring your data drives strategic actions.

Our BI framework is designed to continuously monitor and optimise your digital marketing efforts. By tracking critical KPIs such as organic traffic, conversion rates, and ROAS (return on ad spend), we quickly identify what’s working and where adjustments are needed, ensuring your strategies are always aligned with your business goals.

We enhance our unique Enterprise-to-Local strategies by analysing data at a granular level. This approach allows us to tailor strategies to specific regional needs, providing local teams with actionable insights that drive better performance and contribute to the overall success of national campaigns.

A smarter approach to business intelligence

IRIS, our integrated marketing platform, is the backbone of DAC’s business intelligence services, joining the dots between critical decisions to accelerate your business towards bigger, better outcomes.

EXPLORE IRIS

Proprietary tech built for powerful outcomes

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Effortlessly manage, monitor, and optimise local listing data across all sites.

Supercharge AI productivity by streamlining interactions and maximising efficiency.

Streamline analytics and reporting, enhancing decision-making across marketing channels.

EXPLORE OUR TECH

Seamlessly integrated for impact

Business intelligence can serve as a standalone solution, but its true power is revealed when you integrate it with DAC’s full suite of services. From web analytics to digital media, we distill business data into full-funnel strategies that drive powerful results across all channels.

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Business intelligence in action

The marketer’s guide to web analytics in a privacy-first world

Modern web analytics is increasingly about leveraging first-party data in a way that fuels marketing performance while respecting data privacy.
In this expansive white paper in partnership with Ad Age, we guide marketers through Google’s new GA4 web analytics platform and offer practical insights to evolve web analytics.

Download the White paper