Actionable data science

Tap into the unrealised potential of your data to reveal critical insights, fuel your decision-making, and unlock powerful business outcomes—now and into the future.

LET’S TALK DATA SCIENCE

Take a proven, award-winning approach to your data

Global Business Tech Awards 2023

Digital Agency of the Year

B2 Awards 2020

AI/Machine Learning in partnership with GE Appliances and DialogTech

One of the first agencies to become

an OpenAI Enterprise Level Partner

Proprietary Analytics Maturity Model

Determine your next steps via web analytics

The science of better business decisions

While business intelligence focuses primarily on the present day, data science looks to the future. Using AI-powered tools to extract insights from historical data and wider industry trends, our data scientists forecast change, predict business outcomes, and equip you to make informed, long-term decisions that move your brand forward.

LET’S TALK DATA SCIENCE

We specialise in Media Mix Modeling to evaluate and optimise the performance of your marketing efforts across all channels. By integrating data science techniques, machine learning, and statistical analysis in a privacy-compliant way, we provide a holistic view of media impact and guide strategic investment decisions.

Our data science consulting services include comprehensive Customer Journey Analysis, leveraging tools like Google Analytics and Tableau. We map and analyse every touchpoint to understand customer behavior, predict outcomes, and create data-driven strategies that enhance engagement and drive conversions.

DAC’s Proove Intelligence team excels in Customer Segmentation, using advanced data science to categorise audiences by behavior, demographics, and preferences. This allows us to create personalised strategies that resonate with each segment, enhancing satisfaction, driving growth, and refining insights with third-party data.

We utilise AI and machine learning to enhance business intelligence and predictive analytics. Our team of data scientists applies these technologies to forecast trends, optimise campaigns, and support smarter, data-driven decisions that maximise ROI.

Our data engineering services ensure your data assets are securely managed and optimised for deep analysis. We also focus on localised strategy development, using regional data to tailor marketing efforts that resonate with specific audiences, driving higher conversion rates and stronger local engagement.

One platform.
One vision.

Complex data environments make it challenging to extract actionable insights—unless you can tap into to a team of scientists and an integrated platform that turns raw data into strategic intelligence across your business.

EXPLORE IRIS

Proprietary tech built for powerful outcomes

Streamline analytics and reporting, enhancing decision-making across marketing channels.

Supercharge AI productivity by streamlining interactions and maximising efficiency.

Effortlessly manage, monitor, and optimise local listing data across all sites.

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Explore Our Tech

Seamlessly integrated for impact

Question, research, hypothesis, experiment, analysis, conclusion. From broad business goals to specific challenges, our scientific method sets the standard. But even greater results await when our data scientists collaborate with their fellow experts across DAC.

COMPLEMENTARY OFFERINGS

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Data science in action

Mixed media modeling white paper

Most brands now view mixed media modeling (MMM) as a critical part of the analytics toolkit, but are often misled about what it can and cannot do.
Break down the myths of MMM and get ahead of the curve with our exclusive (and free!) white paper.

Download the white paper