Awareness-building traditional media

Starting out as an Enterprise-to-Local print advertiser 50+ years ago, our traditional and offline capabilities are second to none—and fully optimized for the 21st century.

LET’S TALK TRADITIONAL MEDIA

Move your media forward with an award-winning agency

Forrester Wave

DAC is cited for our unique offering for multi-location brands.

Globee Awards

Female-Led Department of the Year for Jenna Watson, DAC’s SVP of Media.

Search Engine Land Awards

Best Local Search Marketing Initiative – PPC with our client The Fresh Market.

The power to bring your brand to life

We complement and accelerate even the most complex digital strategies—from national campaigns to local placements—through print, TV, radio, and out-of-home (OOH) advertising. This high-impact storytelling brings your brand forward to meet audiences in their everyday lives and make meaningful connections.

LET’S TALK TRADITIONAL MEDIA

Born from a legacy of print advertising, DAC crafts OOH strategies that captivate and convert. Our expertise and partnerships in outdoor advertising span billboards, transit shelters, and more, giving you every opportunity to amplify your brand message to the right audiences at the right time and drive impactful results in high-traffic areas.

With print experience stretching all the way back to 1972, every DAC print media plan is the direct result of our unrivaled expertise. We leverage our deep industry knowledge to craft targeted print campaigns that resonate with your audiences, with strategic placements ensuring maximum visibility and engagement.

Television remains a powerful medium for brand storytelling, and our far-reaching experience ensures your message cuts through the noise. We develop and execute TV advertising campaigns—traditional and non-linear—that are strategically placed to maximize reach, engage your target demographics, and feed the funnel for increased conversions.

Radio and audio advertising offer a unique opportunity to connect with audiences on the go, and our tailored campaigns tap into this potential to deliver your message with clarity and impact. Whether it’s traditional radio spots or digital audio ads—national or local—we ensure your brand is heard loud and clear.

Take your message on the road with DAC’s vehicle and transit display solutions. We design and implement eye-catching graphics that turn buses, trains, and fleets into moving billboards. With decades of experience in transit advertising, we know how to maximize exposure and drive brand awareness in urban landscapes.

Hello, IRIS.
Goodbye, silos.

Traditional media shouldn’t be separated from other marketing efforts. With IRIS, our integrated platform, you can synchronize data and insights from a host of channels—online and offline—to make informed business decisions.

EXPLORE IRIS

Proprietary tech built for powerful outcomes

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Take control of your media with audience-first insights, planning, activation, and reporting.

Supercharge AI productivity by streamlining interactions and maximizing efficiency.

Streamline analytics and reporting, enhancing decision-making across marketing channels.

Explore Our Tech

Seamlessly integrated for impact

Traditional media can be deployed as a standalone solution. But you can drive far greater outcomes when you integrate offline tactics into a broader, full-funnel strategy—something DAC has the unique ability to deliver at scale.

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Traditional media in action

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Long-term growth through full-funnel performance

Full-funnel media is the key to marketing resiliently during disruptive times and beyond.
In our exclusive report, you’ll learn how to reevaluate your channel strategy and use data and technology to overcome obstacles.

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